NEWYORKBASEDPRODUCTDESIGNERandDEVELOPER
Human Desire
A space for catharsis and discovery. Human Desire is a pleasure-focused beverage brand that aims to satiate our most important urges.
View Site
Standard Dose
Created around our many need states, and interpreted through the power of plants, Standard Dose is a rapidly expanding wellness destination that curates and vets the industry's most coveted formulations. From conceptualization to launch, I designed + developed a Shopify platform for the brand to manifest its mission, shot its campaign and social assets, and curated its social feeds.
View Case StudySauna House
Sauna House is a sustainable bathhouse that nurtures a healing space for improved physical and mental health. I support their mission with ongoing Shopify development, product design, and e-com consulting.
Visit SiteClean Beauty Collective
CLEAN's collection of fragrances have become coveted in the industry, and can be found globally at big-name retailers such as Sephora and Space NK. I designed + developed their Shopify site, shot multiple campaigns, and created their visual Instagram strategy.
Heavenly Tea Leaves
Family-owned since 2006, Heavenly Tea Leaves creates moments of connection and comfort for tea lovers everywhere. With a refreshed packaging identity, I redesigned and developed their Shopify platform — reimagining site architecture, building product-type-specific pages, and introducing a Tea Club membership to drive loyalty and recurring revenue.
View Case StudyPRODUCTDESIGNERANDWEBDEVELOPERwithOVER6YEARSofEXPERIENCE
My goal is to make sure your site captures the essence of your brand under the scope of today's modern visual cues and technologies. I've worked with clients globally in a variety of industries, and I'm confident that we can create something beautiful together. I specialize in Shopify builds – from design to development – and am always open to chat.
LET'SWORKTogether
Whether you want to learn more about my offerings, talk through your site, or just say hey 👋🏻, I'm always available to chat! Drop a message 📬 below or email me directly at Contact@JoeyCupelli.com and I'll get back to you as soon as I can.