The Deets

A beautifully curated furniture showroom disguised as a modern SoHo loft. The epitome of dreams (without the necessary funds obviously, but that’s a different story).


The Apartment’s atmosphere is unreal, and with that being said, let’s dive into the real reason why most of you want to visit – Instagram. A quick location search on the ‘gram reveals that The Apartment is the everyday blogger’s dream. With its carefully curated decor, strategically arranged furnishing, and SoHo-Scandinavian aesthetic, you can practically smell the inspiration from down the block.

Lighting wise, The Apartment is lacking, but let’s not scrutinize it under a bad light (literally). The space is set up as a cozy loft, so naturally warm and dim lighting is a staple. Although it’s not ideal lighting for photography, it’s the right setup for the warm lofty lifestyle they’re aiming for. The space’s decor is phenomenal, and the staff is extremely friendly, which kind of knocked me off my feet; usually taking pictures in a space like this would leave me with death threats from employees. There was also practically no one in the space, so I didn’t have to worry people ruining my shots. Overall, The Apartment is the culmination of all my hopes and dreams.

Location + Hours

76 Greene St, New York, NY 10012
Tuesday – Sunday, 11am to 6pm